Facebook has decided to fight the
tough EU data protection laws after a 2018 Belgian court order forbade
Facebook’s use of the cookies, social plug-ins and interaction buttons it used
to track online activity of users and non-users on third-party websites without
their knowledge, Bloomberg
The tech company has already been
criticized by the EU for its political advertising strategy and failure to properly
inform users about its data collection and tracking practices. It is now
committed to taking the Belgian data protection authority to appeals court for
a two-day hearing.
Meanwhile, the Belgian privacy
watchdog claims the social network “still violates the fundamental rights of
millions of residents of Belgium.” Failure to comply with the court order could
add another 250,000 EUR ($281,625) to the fine per day.
“Facebook then uses that information to
profile your surfing behavior and uses that profile to show you targeted
advertising, such as advertising about products and services from commercial
companies, messages from political parties etc,” reads an email from the
According to the BBC,
the court ordered Facebook to delete all data illegally obtained from Belgian
citizens following the infringement of EU privacy laws.
In a statement, the company said
it has “made a number of changes to help people understand how our tools work
and explain the choices they have, including through our privacy updates.”
Facebook claims to be aware that
people want to be more informed about its tracking technology and in control of
their personal data. Considering Facebook’s long-running conflicts, fighting
the tracking ban is tough to pull off while maintaining user trust.
“We understand that people want
more information and control over the data Facebook receives from other
websites and apps that use our services,” Facebook said.
“That’s why we are developing
Clear History, that will let you to see the websites and apps that send us
information when you use them, disconnect this information from your account,
and turn off our ability to store it associated with your account going forward.
We have also made a number of changes to help people understand how our tools
work and explain the choices they have, including through our GDPR privacy updates.”